Nift

Nift, a revolutionary advertising model with incentives for all stakeholders, is entering a new phase of expansion aimed at multi-unit restaurant groups and franchises. This strategic move seeks to enhance the offerings available to Nift consumers while simultaneously aiding restaurants in boosting brand awareness and acquiring new customers. The mechanics of Nift are straightforward: Partner Brands, ranging from businesses like Uber to MINDBODY, express gratitude to millions of customers by offering Nift gift vouchers. These tokens are extended for various actions, such as utilizing their service, downloading their app, or referring a friend.

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Consumers, in turn, leverage these Nift gift vouchers as incentives to explore and engage with new brands aligned with their interests. Impressively, the average order generated by Nift-driven consumer engagement typically surpasses an advertiser’s average order by 2X, demonstrating the effectiveness of this novel approach. Advertisers stand to gain by accessing a fresh audience of top-of-funnel consumers within their market, individuals who are motivated to sample their business. Crucially, these new consumers are pre-vetted as valuable customers of other businesses, enhancing their potential value to advertisers. Nift establishes a mutually beneficial scenario for all parties involved, where consumers receive meaningful thank-you gifts, advertisers acquire new customers cost-effectively, and partner brands enjoy a no-cost method to express gratitude and incentivize users while generating new recurring revenue streams. With the expansion into multi-unit restaurant groups and franchises, Nift is poised to deliver even greater value to both consumers and businesses alike.